Qingdao Tianrui Technology Group Co., Ltd.

Key Statistics 2023 Market Size: US$4.1 Billion 2034 Projected Size: US$6.7 Billion CAGR: 4.5% Key Drivers: Automation technologies, sustainable solutions, rising poultry consumption

As consumer demands evolve, technological innovations accelerate, and global sustainability goals gain urgency, the laying poultry sector is undergoing a transformative shift. For 2025, the industry’s trajectory is defined by a focus on efficiency, environmental stewardship, animal health, and digitalization, all of which are reshaping the future of egg production. Below are the pivotal trends driving this change, highlighted through the solutions offered by Qingdao TIANRUI Technology Group Co., Ltd. (TIANRUI), a leading provider of advanced laying hen farming equipment and poultry production technology.

According to a February 2025 report by the U.S. Department of Agriculture, droughts in South America and avian influenza outbreaks in North America have significantly impacted global agricultural markets, particularly the egg production sector. With rising cases of avian influenza in the U.S., egg production is projected to decrease by 2% year-on-year in 2025, while poultry meat supplies are also affected. This crisis highlights vulnerabilities in biosecurity and accelerates industry consolidation and technological upgrades.

In the context of the rapid development of modern agriculture, the layer farming industry has also witnessed a technological revolution. By introducing intelligent farming equipment and constructing "intelligent mode + standardized" farms, not only has the fully automated management of the entire layer farming process been realized, but also the production efficiency and product quality have been greatly enhanced. This modern farming model not only reduces the burden of manual labor but also improves the precision and efficiency of farming, setting a benchmark in the layer farming industry. This article will discuss in detail how the combination of intelligence and standardization is propelling the layer farming industry into a new era.

On May 13th, Yang Ning, the Chief Scientist of the National Layer Chicken Industry Technology System and Ph.D. from China Agricultural University, led a team to visit and guide Tianrui Group. Yang Ning is a professor and doctoral supervisor at the College of Animal Science and Technology at China Agricultural University, serving as the Head of the Department of Animal Genetics, Breeding, and Reproduction, as well as the Director of the National Engineering Laboratory for Animal Breeding. He is the Chief Scientist of the National Layer Chicken Industry Technology System and is currently the President of the World's Poultry Science Association (WPSA), making him the first Chinese person to hold this position.

On May 10th, to deeply implement the spirit of the document issued by the General Office of the Shandong Provincial Government titled "Opinions on Accelerating the Transformation and Upgrading of Animal Husbandry to Promote High-Quality Development," and to cultivate the "Lu Livestock Premium" regional public brand, the second Shandong Province Premium Brand Egg Tasting Competition was held in Jinan. The competition aimed to enhance the influence of premium egg products and encourage the branding of layer chicken enterprises, and Tianrui Group participated in this event.